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Marketing Programs and Massive Insurance

Marketing Programs and Massive Insurance

Marketing Unit

These insurances represent an alternative to mitigate the losses that families and microenterprises have, to face phenomena that put at risk some aspects of the national economy and, above all, the net worth of the lowest income families such as the operation of the small and medium businesses. Among the most common risks faced by these groups, we have: death of the provider of income, loss of health, disability, natural disasters that involve damage or loss of housing or business.

Within the different insurance alternatives, we provide policies for Personal Accident, Hospitalization and Surgery, Prepaid Medicine, Hospitalization and Surgery Revenues, Serious Diseases, Cosmetic Surgery, Odontology, Assistance in National and International Travel, Unemployment, Group Life, Debtors, and multiple annexes that make up a wide range of protection.

In Correcol S.A., we use appropriate methodologies to establish the different stages of the mechanics of operation:

• We jointly design the product considering the effective and potential demand.
• The database and the actuarial or cost technical structure.
• The administrative and operational structure: integration, management and control.
• The training of human resources within the different groups of possible members, as well as conducting workshops or seminars on training, analysis and exchange of best market practices.
• The training of insured and beneficiaries in the matter of rights and obligations derived from the acquisition of a policy.

The Distribution Channels

In Correcol SA, we specialize in serving the needs of our customers, for this our marketing division has developed differential plans to be marketed in different sectors such as: Banking Networks, Microfinance Networks, Commercial Networks, Non-traditional Intermediaries, Public Services, Social Assistance Programs via Compensation Funds, Employee Funds, Cooperatives and Associations.

• Perfectly Defined Benefits
• Policies with minimum and homogeneous characteristics
• Small insured sums
• Validity according to the needs
• Fractional payments scheme
• Simplified documentation
• Few required data
• Use of biometric signature
• Payroll discount
• Through the payment of credits
• Through payment receipts for other services

Our human team, supported by processes duly certified in quality and state-of-the-art technological tools, deals among others with the following activities:

Sumnitting to the client a wide range of quotes in a personalized way with the help of different national and international insurers, subject to the characteristics of each of the people, make Correcol SA a real challenge to have the best in protection for individuals, familiesl, your company or your group of employees or affiliates.

Obtaining the broadest coverage at the lowest possible cost, generating added value for the client and excellent service when presenting an incident, are the responsibilities that our team has the community.

At Correcol SA, we believe that the impact of personal computers and telecommunications on marketing has been enormous, generating the birth of numerous concepts previously unheard, such as database marketing, data mining and data warehouses.

Concepts that drive "direct marketing", which takes different names and forms of development such as "one-to-one marketing", and "relationship marketing" (relational marketing). At Correcol SA, we have transformed this into real opportunities to interact with our clients.

With this information, we create opportunities to reach the population that offers the most interest to receive products designed according to need and opportunity.

Telemarketing campaigns

Like any activity, a Telemarketing campaign in Correcol S.A. is carefully prepared and discussed to ensure success. The planning phase is essential to ensure positive results. All the elements that can influence the results must be carefully analyzed, and prepared.

Deep knowledge of the product, training in sales techniques, understanding of goals, level of achievement, constant motivation, supervision and timely assistance, are factors that we take into account when marketing a product.
Efficient visual aids, constant study of responses to objections presented by clients, attention to difficult cases, margin of negotiation in prices, should be considered in advance.

The changes that are taking place in technology, and in the way of distributing digitized products, through networks are creating a new international service industry. In Correcol S.A., we think about these information highways and therefore we adapt to the technological tools of our clients, making them interrelate to extend the borders of active communication.

Bancassurance

This concept is developed with the purpose of covering the main protection needs of clients and their families. It is personal and individual: each insured receives their respective policy, the coverages, conditions and attributes are simple, clear and easy to understand.
The products are inexpensive, within reach of every budget; flexible, offering different plans, in which the insured capital varies; They are fast and simple subscription process, do not require medical examinations or inventory declarations. Only one simple insurance application must be completed.

Payment facilities; with automatic charge in the current account or credit card; automatic annual renewal, supported of the best insurance companies in the country.

One of the important advantages that banks have when selling insurance is that they have financial and social information about the situation of their customers. The analysis of these data can offer the bank an unbeatable opportunity to discover their needs and promote products and services capable of satisfying them.
This situation benefits not only the bank but also the client, who can find comprehensive solutions to their problems without moving from the entity and, at the same time, consolidate their relationship with the financial institution. In this case, customer loyalty is assured.

In Correcol S.A., we provide training to officials of insured advice on services, we support the management of agreements with entities, we accompany you during the processing of claims and provide legal advice or regulations.

We review in detail the requests for insurability or affiliation to the different insurance plans offered, this and others are the services connected with Correcol S.A.

More services

Permanent advice during the validity of the policy on services at a national and international level.

We coordinate everything related to the administration of personal and business insurance portfolio with the different insurers, always ensuring that the services offered are highly specialized and reliable.

We control the expiration of insurance contracts well in advance, which allows us to coordinate your timely delivery and facilitate payment mechanisms for premiums that meet client expectations

In corporate or business policies we take care of the issuance of the entire group of insured persons, individual or unified collections, provide trainings in which we expose the coverage, benefits, procedures in the event of a claim, technical training in emergency or catastrophic situations.


Sede Principal

+571 530 0053 

+571 742 5353

servicioalcliente@correcol.com

Calle 93A N. 11-36 Pisos 4 y 5
Bogotá DC, Colombia

Lun - Vie 8:00 am - 6:00 pm

 

Regional Costa

+575 309 1730

obernal@correcol.com

Calle 77 N. 59-35, oficina 1107
Centro Empresarial Américas 3
Barranquilla, Atlántico

Regional Antioquia

+574 609 0052

rdperez@correcol.com

Cra. 42 N. 5 Sur - 145, oficina 15 - 119
Edificio We-Work
Medellín, Antioquia 

 

Regional Eje Cafetero

+576 893 2535

aafranco@correcol.com

Carrera 23 N. 62-39, oficina 304B
Edificio Capitalia
Manizales, Caldas

Regional Valle

+572  347 2448

cphoyos@correcol.com

Cl. 36 Norte N. 6A-65, oficina 1504
Edificio World Trade Center 
Cali, Valle

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